AI Innovation Studio  |  Profit x Planet

From spark to scale:
AI for the problems
worth solving

A catalyst for AI innovation

A catalyst for AI innovation

We are an AI Innovation Studio for companies with hard problems. Operational problems. Sustainability problems. The interesting ones that sit at the intersection — where a smart algorithm can cut costs and cut waste at the same time.

We are your AI playground — a creative space where teams experiment with real AI while complying with enterprise protocols. Creative energy and speed: untouched. When the user-driven concept is proven, we build the prototype and test it. When it is validated and refined, we hand it to specialist partners who take it to scale.

At AmPhi Labs, Phi embodies the golden ratio — nature's blueprint for growth — and Amphi reflects agility. Together, they capture our belief that innovation should scale like a Fibonacci spiral while flexing with change.

Innovation Toolkit

Start with an AI Value Scan — 100% remote. In days, you'll know exactly where AI creates most value, scored on profit and planet.

Then explore: an Idea Lab in Amsterdam or a Hack Pack™ shipped to your team. Ideas owned from within get adopted faster. We help prototype and test at unmet speed.

Got a burning problem? A Hackathon turns it into a competitive sprint — your teams, industry experts, and external hackers, all in the ring.

AI Value Scan

AI Value Scan

Launch deal €750
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AI-Powered Idea Lab

AI-Powered Idea Lab

From € 750
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Hack Pack

Hack Pack™

From € 250
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Rapid AI Prototyping

Rapid AI Prototyping

From €1.500
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Hackathon

Hackathon

From € 7.500
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Our Experts Pool

Meet our innovators

Anna Oñate

Anna Oñate, MBA candidate

Founder & Innovation Catalyst

Anna drives AmPhi Labs with startup-founder instincts, a track record in enterprise innovation at global scale, and the energy of a hackathon coach and competitor. MIT-trained in Applied AI & Data Science and pursuing an MBA in AI, Data & Analytics, she is obsessed with finding where AI solves problems worth solving.

Kevin Waller

Kevin Waller, MSc

AI/ML Engineer

Kevin turns complex operational problems into practical, testable AI systems. With a Master of Science in Artificial Intelligence and experience across applied machine learning, backend development and cloud infrastructure, he works the full tech stack — from data and model evaluation to deployments and user-facing prototypes. He combines technical depth with product thinking to build solutions that create measurable business value.

Camila Bühler

Camila Bühler, MSc

Technology & Sustainability Consultant

Camila is a sustainability and strategy consultant. As a former Deloitte consultant, she has deep expertise in digital transformation and a drive to advance a low-carbon, purpose-led economy. She turns complex ESG issues into clear, actionable strategies — combining innovation and stakeholder engagement to deliver impact and business value.

Our Work

Testimonials
Marco Eikelenboom,CEO at Sappi Europe

"Anna has transformed the way we innovate. Our Hackathon and her idea acceleration labs didn't just generate creative concepts — they unlocked hidden value and turned promising ideas into scalable business opportunities. She brings structure, energy, and vision to innovation, making it both inspiring and results-driven."

Jos Steutelings,Managing Director at VIGC

"A game-changer for our Hackathon. Teams were guided with sharp insights and contagious energy, we kept momentum high, and roadblocks turned into real progress. We finished not only with strong prototypes, but with a renewed mindset on innovation."

Christian Vezjak,Co-Founder & CEO at TAP

"Anna's creativity pushed our Hackathon team beyond the obvious, we didn't just compete — we won! She has that unique ability to turn complexity into playful problem-solving, and to rally everyone around it."

Why Choose Us

Hands-on AI, with a conscience

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Hands-on AI

We don't just talk AI — we diagnose, prototype and validate. Machine Learning, GenAI, Agents: we know which one solves your problem.

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Domain deep

Our roots run through sustainable packaging, print, paper and regenerative agriculture. We've run innovation at global enterprise scale and built ventures from scratch. We know your problems because we've lived in your industries.

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AI for good

Every AI opportunity we touch is scored on profit and planet. We hunt for the sweet spot where both are high. It's how you get buy-in, build momentum, and create lasting impact.

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Get in touch

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🏢 AmPhi Labs™
📍 Singel 542, 1017 AZ Amsterdam, Netherlands

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